The field of influencer marketing is burgeoning. Instagram stars promote consumer products and are paid hundreds of thousands of dollars. Yet away from the celebrity is the growing field of influencer relations. This lesser-known approach looks at building long-term relationships with experts in their business domain – from shipping to software, aviation to artificial intelligence.…
Welcome to “After Breakfast @ Asia Insight Circle” – a podcast that explores the trending business issues discussed at recent Asia Insight Circle events. This month we’re looking at “The Future of Work” with an event that looks at preparing your company – and yourself – for the many changes underway and forecast to come. Author…
Welcome to “After Breakfast @ Asia Insight Circle” – a podcast that explores the trending business issues discussed at recent Asia Insight Circle events. Gordon Orr, former Asia chairman at global management consulting firm McKinsey & Company, recently spoke about “Getting on Boards.” He shared his insights into the Board selection process, expected obligations, and how…
MWC – aka Mobile World Congress – opens on 25 February in Barcelona. The world’s biggest telco tech show is abuzz with what might happen – an Executive Order from President Donald Trump barring #ChinaTech from USA telecommunications networks. In the midst of an ongoing trade war between China and the United States, tensions…
Andy Brent explores the intersection of marketing and neuroscience, showing how understanding subconscious drivers can create a strong connection with consumers. Every sale has a moment of emotional impact – whether it’s an airline ticket or a ball bearing. In his book”The Growth Director’s Secret” Andy calls this ‘Marketing to Closed Minds.’ “Once autopilot decisions have…
