Rajiv Louis: Non-governmental organizations (NGOs) must align their agendas with the goals of donors and investors. Neither donors nor investors want to sponsor initiatives that fail to meet their goals. This implies that non-governmental organizations (NGOs) must align their conservation agendas with the goals of donors and investors. Horses for courses, as they say. Many non-governmental organizations (NGOs) do this by framing their work in economic terms, however, this approach raises issues about the NGO’s motive and whether it is utilizing good research to achieve its aims or has an agenda that is not necessarily conservation-focused. Donors and investors must thus consider how much they trust the NGO to deliver on its promises.