Facebook Live: Marketing to Machines & Augmented Humans with Tamara McCleary

23 April 2020

The global pandemic is accelerating new technology usage at a heart-quickening pace. The impact of overnight adoption of remote working tools nearly waterboarded many companies, especially those who were not poised to pivot to a digital, remote workforce.

The impact upon our lives personally and professionally is palpable. Our overnight plunge into automation and reliance upon machines and technology to cover for our human frailty is opening a window from which we can see and “feel into” the future.

If marketing is about exquisite connection impacting decision-making then marketers take heed for the human-machine partnership has begun. The genie is out of the bottle. We won’t go back to the pre-SARS-CoV-2 world, but we can shape how we respond now and in the future, and we can shape how we create and leverage opportunities.

If you’re working from home, pour yourself a coffee and join this virtual seminar.

Marketing to Machines and Augmented Humans | Networking & Webinar

1 April 2020

The global pandemic accelerated technological advancement at a heart-quickening pace. The impact of overnight adoption of remote working tools nearly waterboarded many companies who were not poised to pivot to a digital, remote workforce.

The impact upon our lives personally and professionally is palpable. Our overnight plunge into automation and reliance upon machines and technology to cover for our human frailty is opening a window from which we can see and “feel into” the future.

If marketing is about exquisite connection impacting decision-making then marketers take heed for the human-machine partnership has begun. The genie is out of the bottle. We won’t go back to the pre-SARS-CoV-2 world, but we can shape how we respond now and in the future, and we can shape how we create and leverage opportunities.

If you’re working from home, pour yourself a coffee and join us for a virtual seminar.

Register Now!

Online Networking & Webinar

Hong Kong: Thursday 9 April – 9:30 am

New York: Wednesday 8 April – 9:30 pm

Silicon Valley: Wednesday 8 April – 6:30 pm

Our Futurist In Residence: Tamara McCleary

In 1993, in Silicon Valley, I was serving as a volunteer research assistant at Stanford University and UCSF School of Medicine to augment my Ph.D. program application. Working with patients and their disease processes for over a decade and watching some patients heal themselves of terminal disease whilst others could not had me keenly interested in psychoneuroimmunology and how powerful the mind-body connection is.

To offset my educational and living expenses in Silicon Valley, I began taking innovative and emerging healthcare technologies to market, interfacing with physicians, managed care organizations, and healthcare systems. As a registered nurse I was a translator of medical information to the lay patient, and the transition to becoming a translator of technology to the healthcare professional was a natural fit, not only my experience in communicating complex medical topics but my deep curiosity and passion for technology and advances in healthcare.

Fast forward almost three decades later and I’ve been steeped in the tech sector and its impact upon business and the global community. Emerging technologies are beginning to redefine what it means to be human. With Artificial Intelligence [AI] gaining power and momentum and with independent machine learning algorithms that iterate on themselves without human intervention, our understanding of what it means to be human is being challenged. This prospect would have seemed absurd a generation ago. Now, advances in artificial intelligence, machine learning, genetic editing, and other emerging technologies are reinforcing the belief that the future of our species requires newer and more sophisticated forms of technology.

Whether these technologies save or destroy us depends upon how we build and use them. This fuels my passion for policy, and ethical considerations in innovation and technological advancement. Tech for good, tech in service to humanity. May we all wake-up tomorrow pleased with what we created today.

Follow her on Twitter @TamaraMcCleary

Focus on Growth: CMO Panel & Author’s Talk

5 December 2018

UPDATE: After the author’s talk, we will host a panel featuring two marketing experts. Ms Mi Li, Global Head of Marketing for The South China Morning Post and Mr George Liu, Chief Marketing Officer for Hong Kong Airlines will lead a lively conversation.

Our author Mr Andrew Brent proposes restructuring your company. In order to achieve sustainable, long-term growth the current approach isn’t focused enough on long-term development. Sales is revenue focused. CEOs are across all areas, and won’t be able to provide the time and attention required. Marketing is campaign-focused.

Good growth can only come from a loyal segment of customers who will buy your brand regardless of price. Identifying these customers and becoming their default ‘autopilot’ choice should therefore be the top priority of your Growth Director.

But how do you get your product on a consumers list of autopilot brands? By proving your brand’s worth at a Moment of Maximum Emotional Impact to the consumer. And how do you uncover those Moments of Maximum Emotional Impact? With new consumer research techniques based on neuroscience.

And it’s for that reason that ‘The Growth Director’s Secret’ is my pick for the best marketing book of the last 12 months, it’s that good. Buy it, read it, profit. – The Marketing Society