The global pandemic is accelerating new technology usage at a heart-quickening pace. The impact of overnight adoption of remote working tools nearly waterboarded many companies, especially those who were not poised to pivot to a digital, remote workforce.
The impact upon our lives personally and professionally is palpable. Our overnight plunge into automation and reliance upon machines and technology to cover for our human frailty is opening a window from which we can see and “feel into” the future.
If marketing is about exquisite connection impacting decision-making then marketers take heed for the human-machine partnership has begun. The genie is out of the bottle. We won’t go back to the pre-SARS-CoV-2 world, but we can shape how we respond now and in the future, and we can shape how we create and leverage opportunities.
If you’re working from home, pour yourself a coffee and join this virtual seminar.