Pre-briefing Book: The New Growth Paradigm
Andy Brent – Author, The Growth Director’s Secret
Mi Li – Head of Global Marketing, South China Morning Post
George Liu – CMO, Hong Kong Airlines
Growth is vital to every any business. Yet according to author Andy Brent growth is often the least well-managed area of a business’ operations. In his new book, The Growth Director’s Secret, Mr Brent examines the structural and cultural factors that hold many conventionally-organized companies back.
On Friday, 25 January members and guests join an “Open House” at Asia Insight Circle to learn more about the management of growth. Joining Andy Brent are marketing leaders Ms Mi Li of South China Morning Post and George Liu, CMO of Hong Kong Airlines.
Below is the pre-briefing book for the event including the biographies of all attendees.